CMS 2005: Cross Media Publishing

Many publishers are involved in what is now known as multi-channel, or cross media publishing. This means that their content is stored as XML, and then re-purposed for multiple sources. For example, a single XML source document might be destined for a series of websites, electronic newsletters and print publications. Publishers can use System 7 technologies to create and manage websites and electronic newsletters, but need to use desktop publishing tools to layout their print publications.

Luckily, publishers will find that integrating System 7 CMS with their print processes is a straightforward task. In the case where content is created inside System 7, XML can easily be exported and then directly imported into templates inside desktop publishing tools such as QuarkXPress and Adobe InDesign. A variety of software plug-ins also exist that can assist publishers export content from inside QuarkXPress and InDesign files into the XML format, and both of these products can be scripted. This means that modern publishers can easily setup systems that push their content into non-digital and digital channels, maximizing the ROI generated.

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