Content alerts help bring users back to online publications again and again.

Successful online publications make themselves as "sticky" as possible, which means that they find ways of inducing their users to visit more and more pages thereby driving traffic and revenues higher. System 7 content alerts provide one of the most powerful means of creating such stickiness.

Users of System 7 publications can register for free accounts that enable them to create special "content alerts" that describe content that is potentially of interest to them using keywords and other information. Each time new content is added to publications by editorial, the System 7 content alert technology examines it to determine which alerts it might match. If matches are found, special emails are sent to the relevant alert owners notifying them about the new content (alert emails comprise of information summarising the new content, a link that can be used to open it inside a Web browser and optional advertising material).

Content alerts benefit users because they provide easy access to new content of interest, which might not even be found otherwise. Publishers benefit because they are able to proactively remind users about their publications using email, and increase page impressions and revenues by tempting them back.