Content flow that adapts to your specific needs
The System 7 platform has a content management database built into it, which is highly
optimised for online publishing and interoperability with the other System 7 modules
and components. Content can flow in and out of System 7 content management systems in a
variety of ways, depending upon a particular publisher's requirements.
Content can flow into the System 7 content management systems in two ways.
The first is XML, which is an open
standards mechanism for representing structured information like news articles and features
(with elements such as the leader sentence, body and author forming the structure).
Depending upon a publisher's requirements, System 7 can be configured to pull content from an automated XML source,
such as a Web service, or alternatively the publisher can manually upload content
inside XML files.
The second mechanism by which content can flow into System 7 is the familiar copy/paste mechanim.
This involves the publisher copying content inside sources such as QuarkXPress,
Microsoft Word, email or Web pages, and then pasting it into a special WYSIWYG content
editor that is embedded into the System 7 content management administration pages. The special
editor automatically cleans content of spurious formatting designed for print publishing and places
it into a format suitable for immediate processing. In practice the copy/paste method of importing
content into System 7 has proven surprisingly efficient, and it can always be used immediately.
Once content has flowed into System 7, it is stored in the System 7 content database in an
XML-based format. This content can then be included by the System 7 portals and publications that a publisher is
operating, and into XML feeds that can syndicate content to a publisher's partners,
flow into other publishing systems such as QuarkXPress or even feed other
content management systems.
Some examples of common content flow architectures are:
and
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