Quickly Discover New Revenues and an Enhanced ROI

Publishers of Web portals, information sites and online partners for magazines and newspapers face constant pressure to increase their ROI. However to succeed, several intractable problems must be surmounted:

• Sophisticated systems are needed to execute successful online publising and cross media publishing strategies, yet they are expensive to develop and costs are difficult to control.

• New initiatives need to be launched quickly, yet they must be preceded by time consuming systems integration and development phases.

• Selection of optimal revenue models has to be based upon conjecture as the cost of trying different implementations prevents emprical testing.

• Industry best practices should be implemented, yet where these are not widely understood the necessary expertise may not be available.

System 7

The System 7 online publishing engine provides a solution for publishers seeking to meet the ROI challenge and obtain rapid results:

• Turnkey Systems for Success

  The turnkey System 7 engine provides an instant infrastructure solution for modern publishing businesses wishing to implement sophisticated new models combining cross media publishing, content syndication, online communities, advertising, premium content and subscription based access.

• Serious Cost Control and Reduction

  System 7 is sold as a service with a monthly tariff, and no purchase is required to start using it. Together with the financial savings delivered by its integrated turnkey technology approach, this provides an unrivalled foundation for publishers seeking an ROI.

• New Initiatives at the Speed of Thought

  New online publications can be launched simply by designing a special skin that defines site design and structure, and the turnkey System 7 modules and features that should be used. Existing XML content can be imported without change, and content from rich sources such as QuarkXPress and Word simply copy/pasted in. No other system enables new initiatives to be launched so quickly or effectively.

• Emprically Adaptable Business Development

  A System 7 publisher can login to the backend control panels for their online publications and dynamically configure and analyze their commercial models. This means that, for example, a publisher can assign a premium content tariffs with just a few clicks, enabling them to experiment using different models where the customer bys a micro-subscription to an area, a bundle of access rights to some number of articles, or access to a single article say. Different models can be tried and furthermore, usage of their sites tracked and analyzed in real time using content-centric traffic analysis and other innovations provided by System 7. In this way managers are able to refine, evolve and test their strategy using adaption and emprical techniques that can rapidly yield results.

• Cutting Edge Best Practice Out-of-the-box

  The development of System 7 has been guided by best practice as implemented on the ground by a range of leading publishers and it encapsulates many techniques at the cutting edge of best practice. For example, System 7 automatically tracks every source of referral to online publications and the activity of users after they have arrived. Publishers are able to see which sources of referral generate the most visitors, and how many site pages visitors from the different sources view. System 7 distinguishes referrals from search engines, and paid-for clickthrough search terms, enabling an ROI-driven advertising practice - if the impressions/referrals ratio displayed by System 7 is greater than the "cost per clickthrough"/"advertising revenue per page" ratio, then the keyword is generating an ROI, otherwise it is not.

Low entry costs, cost reduction, turnkey operation and unique facilities mean that System 7 starts providing an ROI from the moment it is adopted.

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