System 7 publications innovate to succeed.

The development of the System 7 technology is driven by the AIR roadmap in which "Innovation" is central.

System 7 provides publishers with a constant stream of innovations to help online publishers succeed. While forthcoming innovations cannot be discussed in detail, they include the provision of premium IVR (interactive voice reponse) gateways to online content, mobile device gateways, the automatic organisation of content based upon popularity and other powerful features.

Innumerable existing innovations include features such as referral to impression tracking and content-centric traffic reporting and analysis, native micropayment tariffs, wizards that enable non-technical users to quickly add polls and competitions to content and the very architecture of System 7 content organisation itself.

Through constant innovation System 7 maintains its customers at the very forefront of online publishing and guarantees their future competitiveness and success.