Search Engine Traffic is now Essential For Growth

Large numbers of search engine listings and high rankings for important keywords can deliver very substantial free traffic to online publications. This user traffic can help publishers increase their online advertising revenues, subscriptions to associated print media and sales of associated products and services. There is fierce competition to achieve the best listings on the major search engines such as Google, but System 7 provides publishers with a headstart.

At a basic level System 7 publications are extremely search engine friendly and their content is normally spidered in entirety (which is important because each page of content that is spidered creates an additional "doorway" that can funnel users from search engines to a publication). Furthermore System 7 also provides publishers with the benefits of advanced technology and techniques.

The System 7 team constantly monitors how search engines work and develops new features that publishers can use to improve rankings. For example, at the time of writing many System 7 publications appear to consist of archives of HTML files while in reality they are dynamic database driven sites. This is because they are using a special System 7 feature called "platform cloaking", together with some other techniques that are confidential, to optimise their listings and increase traffic to their sites.

Powerful functionality is also provided for optimising sponsored search engine listings (where a publisher offers to pay a search engine if their site is listed in search results and a user clicks through). See Tracking Impression Generation in Traffic Analysis and Reporting for further information.