Drive Your Publishing Business with Insight

The tracking and analysis of website traffic is key to successful online publishing. However, most online publishers today are hampered by third party traffic reporting tools that produce output based upon Web server log files. Because Web server log files simply record information about the individual files requested by Web browsers, these tools cannot show how traffic is distributed across the underlying organisation of content within a publication experienced by end-users, such as channels, subjects, articles and article types. System 7 solves this problem for online publishers.

Real Content Traffic Analysis

The System 7 traffic analysis, reporting and tracking systems are integrated directly into the core technology and do not rely upon Web server logs. In contrast to the systems used by the vast majority of the online publishing industry today, System 7 reports traffic according to the organisation of content as experienced by end-users rather than files requested, enabling System 7 publishers to analyse traffic levels by, for example, channel and subject, or article type. This enables System 7 publishers to gain a much more in-depth and relevant understanding of how their publications are being used.

Tracking Impression Generation

System 7 also helps publishers to understand how their traffic is being generated. Using a variety of techniques System 7 catches referrals to publications from third party websites and search engines and then records the impressions subsequently generated by the referred user. Publishers are provided with the average number of impressions generated by each different source of user referral.

This can prove invaluable when optimising sponsored listings on search engines (publishers create sponsored listings on search engines using services such as Google Adwords and Overture in which they bid to pay a certain amount if they appear in the results of searches made on particular keywords and the user clicks-through to their site). System 7 provides the average number of impressions generated by clickthroughs from the different keyword searches making it possible to calculate the "average cost per page viewed" for different keywords that they are bidding on, facilitating substantial optimisation of online advertising and marketing expenditure.